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Your content is getting ignored because it’s not memorable. Most brands are stuck in a loop, churning out safe, predictable material and calling it “valuable.” But let’s be honest: that kind of content might check a box, but it never moves the needle. When I’m building ...

It’s a mistake to think that copywriting is just “wordplay.” This common misconception overlooks the real impact of copywriting, a force I investigated through my own research on sales content management, recognized at the CRODMA Conference in 2022. These insights are not recycled ideas. The findings ...

I have 8 years of hands on experience in marketing. I’ve built results from the ground up and have zero tolerance for excuses. I’m tired of seeing people in this industry act like effort is everything and even more frustrated by the lazy comments about ...

I’ve been in the marketing game for over 7 years, driving results through cutthroat strategy and unrelenting focus. I don’t buy into the self-pity that’s been circulating on LinkedIn lately, and I’m calling it out. A recent post by which racked up thousands of ...

Let’s cut to the chase. After over eight years in marketing & managing tight budgets, demanding clients, and relentless deadlines. I have no patience for empty hype or feel-good fluff; neither do the CEOs who hired me. We are here to deliver results, not feel-good ...